Postcard Series

Postcard Series

sittingPretty

Created a series of logos, direct mail and ads for a group of single-family homes in an upscale community outside San Francisco, CA. The idea was to set Laing apart from other builders and appeal to buyers looking to improve their quality of life by purchasing a large home in a more desirable location. This illustrative series was to embody an Equestrian theme rich in color, texture and history. A blend of ornate elegance with rustic casual living. The style easily lent itself to multiple types of media.